Welcome to AMRCON’s new Newsletter and content website. We’ve been working pretty hard to get this out and convert our monthly newsletter from paper, to email, to this. We have 1000’s of followers that we need to make sure sign up at the top right to subscribe to the monthly newsletter. We will be sending the courtesy email as usual for the next few months just as a reminder, but after that you will need to be signed up here to receive it. We would love for you to continue receiving our news. Soon we will also be introducing the RSS feed for those of you looking to receive your news in that method, along with integration into FaceBook and other media sites. Be sure to search for Dee Rudko and the group AMRCON on FB to follow us closer. Thank you for your continued support.

So here is a little tidbit I’d like to share with you, that you might be able to use in your own business. This will tell you a bit about where our newsletter started and why we’re here now. I think you’ll find it informative and you might just start thinking about how you want to use digital media, content and social networking to promote your business.

We started our monthly newsletter in January of 2007 in printed form. We began by just sending to our existing clients and current prospects. All of the same categories have survived since the beginning, including the Personal note. Believe it or not 30% of our feedback comes from sharing a little about myself and my family. Each month it became quite a task and expense to produce and deliver the newsletter, but we kept on going. The responses as well as comments from prospect clients was tremendous. Over the last few years we’ve gone through various changes as a company and it’s been reflective in the newsletter. Most of the same content writers are still in place, Adam and myself included.

In the meantime we developed several versions of our corporate website. It seemed each year we made such changes that we were redeveloping the entire site for a feature here and there. I realized through my endeavors of working with SEO/SEM (Search Engine Optimizations & Search Engine Marketing) efforts that we need a living breathing website to really stay in touch and be successful with our campaigns. So the idea to implement a blog based site began but where do we start. Well the next natural thought was we needed content to stay fresh in order to place better in the search engines. But where were we going to get content and who was going to update it? Of course the job inevitably would fall in my lap by default, but the thought crossed my mind. Why don’t we really hit the ball out of the park and maintain the content through our already popular newsletter? We can integrate all of the product aspects of the old site but bring new life through changing content and interaction with our clients at the same time. It just seemed like a win win. So we hit the paper with our development staff and sales group to start discussing this project.

It all fell together quite well. In fact the new site helped our process become more automated and easier to publish. Our sales staff could edit content prior to publishing or making publicly available. Now get this, even after our time and project expenses, the site will pay for itself in 4 months in savings. Some of the other added benefits include searchable content for historical information as well as search engines, which will help us rank better. So here we are in the infancy stages again of something that started back in 2007. I know we’re all very excited to see the growth not only in our business but also this newsletter. Soon we will have the rest of the pieces from our old corporate website integrated, but the nice thing is it will be interactive and constantly changing. Bringing you the updated content you need about products and services.

So don’t forget to join us by subscribing at the top right of this page, look for our RSS feed coming soon and be sure to search for Dee Rudko on FaceBook as well as the AMRCON group. We look forward to serving our valuable followers. Thank you!